If someone walked up to you in the street tomorrow and said "I have something I'd like to sell you. It's a machine that prints money - real money - and if you pay me $20 for it now, it's yours forever!" would you believe them? Probably not. After all, if this machine is so perfect, why on earth would they be looking to sell it to someone they don't know. Even if they have another ten of them in their pockets, they'll still be letting someone else have the thing that makes them unique and - by comparison to others - rich. The moral of the story is that if something sounds perfect and faultless, then there are probably big faults with it that need a magical story to cover them.

It is with this in mind that you should approach any individual or company which offers you the opportunity to buy life insurance leads. It's not absolutely the same situation - of course - but the exaggeration is necessary to make a point. Don't believe someone who tells you they can deliver you a potentially six- or seven-figure wealth creation stream for a one-off fee in the region of $50 or less. Chances are - indeed, it's practically a certainty - that they're exaggerating. Exaggerating through their teeth, more than likely. After all, if these "opportunities" actually worked, we'd all be wealthy beyond our wildest dreams.

So does this mean that you should always pass up the opportunity to buy life insurance leads? Definitely not. But you should certainly do a good bit of research into the claim before you take it to be true. After all, if these leads are so golden, why are they passing them up for a fraction of their eventual worth?

Yes, they may have their reasons. They may have retired from the insurance game and want to make sure that their hard work doesn't go to waste, while making themselves a nice little income stream. They might just have so much business that they're absolutely snowed under. There's also the possibility - and a betting man would likely say that it's worth putting money on it - that they're being very generous with the truth. Take any bold claim that someone can make you rich as being highly suspect. It's not that people aren't that nice or that kind, more that people don't tend to give money away, which is essentially what this amounts to. If they do, it's usually to charity.

Of course, it's also important to note that legitimate life insurance lead salespeople do exist. Usually, they generate their leads from informative websites on the subject of life insurance and they'll sell them to you either in bulk or as an exclusive lead. Purchasing these leads can be a good way to jump start your business during slow periods, although they aren't nearly as targeted as leads you find yourself. But before you sign up to buy these leads, be sure you understand the company's terms - you may only have a certain amount of time before your exclusive leads turn into the less valuable bulk shared leads.

So before you buy life insurance leads, you need to go into the situation with both eyes not only wide open, but also darting around at given intervals looking for holes in their story. If a story sounds too good to be true, it probably is. By doing your research, you may just find the grain of truth in what they're telling you that puts you on the right foot. But if there's any way that you'll end up on the losing end of the deal, politely decline their "kind" offer for those valuable life insurance leads.



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